Trying to sell a home? Say this, not that.
When it comes to selling residential properties, market research indicates that word choice and phrasing really do matter. While “location, location, location” is still paramount, certain words and phrases can influence both the perceived value of a home and the time it takes to sell, according to research by CoreLogic, Inc.
A CoreLogic analysis looked at more than 1 million single-family transactions that were closed in 2016 nationwide. Days on market is defined as the time between the list date and the date a contract is signed.
Distressed properties, including real-estate owned (REO) and short sales, were excluded from the analysis since they are usually priced lower and tend to sell faster than non-distressed properties.…